Marketing Specialist / Brand Manager Job at Sioux Falls Ford Lincoln, Sioux Falls, SD

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  • Sioux Falls Ford Lincoln
  • Sioux Falls, SD

Job Description

Job Description

We are seeking a Marketing Professional to oversee all marketing activities. The ideal candidate will have a deep understanding of content marketing, multichannel marketing and brand image management. This role includes a wide range of dealership and community initiatives, working individually and with teams.

Responsibilities

  • Monitor the website for functionality and keep it updated to brand standards.
  • Understand and stay up to date with local/federal advertising requirements and manufacturer guidelines.
  • Meet regularly with department managers to coordinate ongoing/monthly messages and campaigns.
  • Create and post community and campaign messages on social media sites including Facebook, Instagram, TikTok, X (Twitter).
  • Understand and operate Meta Business Suite and create Facebook/Instagram ads.
  • Meet with agencies to plan content creation and budgets for Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
  • Understand the integrations between automotive software platforms including DMS (Dealer Management System), CRM (Customer Relationship Management), website and third-party sites.
  • Communicate with local agencies on content and schedules for TV/streaming ads, billboards, etc.
  • Align messages and campaigns with dealership Brand Promises and the “nice, just ask around” brand commitment.
  • Write content for social posts, websites, blogs, TV ads and public relations messages.
  • Communicate with non-profit organizations for sponsorship partnerships, and provide collaboration needs (logos, ads, flyers, promotional items).

Qualifications

  • Marketing experience, including content creation and campaign management.
  • Proficiency in design platforms (Adobe Illustrator, Photoshop), and analytics tools (Google Analytics 4).
  • A passion for growing and maintaining an established brand image in the community.
  • Must have a valid driver’s license.

Benefits

  • Health Insurance (including Wellness Benefit)

  • Dental and Vision Insurance

  • 401 (k) with company match after one year of service

  • Paid Vacation, Holidays and Personal Time

  • Life insurance

  • Discounts on vehicles, service and parts – including immediate family members

  • Section 125 Flex Spending Accounts

  • EAP – Employee Assistance Program

Job Tags

Holiday work, Local area, Immediate start,

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